Commercial Bias of the Web A good research paper has solid information in it, but typically cares little about what a search engine may think. The fact that the internet can provide essentially free distribution after initial investment makes it appeal to marketers of all types.
The marketer wants to make money, frequently caring very little about what search engines or the end user think. In the past, webmasters worked hard to place the second result above the first. Recently Google has aimed to change this.
If Google were to make one simple change at a time people like me could easily reverse engineer their every move. This is the reason I think they made multiple changes at the same time. Built into the new features was selective engagement. Recently Google has added Stemming, a Bayesian Spam Filter, and perhaps local redistribution of search results.
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